WHAT DOES CALL CENTER QA AUTOMATION ACTUALLY MEAN?

There is a great deal of applications on the market nowadays that asserts to automate the quality assurance procedure. However, what exactly does call center quality assurance automation really mean for the operations?
Is it really a “set it and forget it” system which eliminates all manual management, replacing the requirement for QA staff?


In fact, no. Quality assurance automation won’t fully replace QA personnel for your call center. Instead, QA automation is a tool to assist your QA employees be more efficient and successful in their tasks. And assist your organization to offer improved customer service at a lower price.
Here Is What QA automation really means for your call center:
Access to Entire Analysis Data Sets
For many call centers, QA staff has the power to pay possibly 1 or two % of the call center’s complete call load manually and unfortunately, place checks that restricted variety of calls randomly. With hundreds or even thousands of phone brokers handling tens of thousands of calls daily, no call center quality assurance personnel on earth has got the bandwidth to manually review each and every call.
What automated QA does is assess each phone broker to customer discussion and report the call benefits. This automatic procedure lets you comprehend what is occurring across 100 percent of your calls, reviewing every call outcome for you to ensure your QA staff may concentrate their efforts on the calls and brokers that need the utmost focus.
This enables better conclusion on the section of QA staff since they will have a far richer and more comprehensive image of individual broker’s performance in addition to different groups or groups of representatives to operate from. The true review and evaluation of broker performance remains a thing which QA staff can perform with aim since automating the QA procedure enables them to pinpoint regions of attention.
More Focused Training Initiatives
With call center QA automation as well as the analytics it supplies, you are able to readily recognize the particular communication skills that phone brokers need help with, for example psychological tone or behaviour. (Internal note: we ought to avoid generic talk whenever we could and use certain examples.)